Bastien Cocquempot Technical Artist VFX / AI
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Advertising · FX

Jupiler

An animated film for the campaign announcing the brand's new identity.

Role
VFX artist
Studio
Digital Golem
Client
AB InBev
Agency
Isobar & TCC
Production
Clay
Director
Jean-Louis Billard

The project

A short animated film made for the Jupiler campaign announcing the brand's change of identity.

3D and VFX: Digital Golem (Jean-Louis Billard, Thibault Pierre, Ludovic Desclin, Bastien Cocquempot).

My contribution

HoudiniMultiple destructions, control of the rotation and trajectory of each piece, UVs, water and whitewater simulations, export to Softimage.
The can on a dark water surface
The can bursting through shards of ice
Close-up on the logo under the splashes
Ice explosion around the logo
Next project Caravaggio in Tenebris