- Type
- Generative AI
- Year
- 2026
- Role
- Art direction, copywriting, image generation
- Tools
- Freepik
The project
A parody ad for "La Vache Kirit". The project relies on humour and offbeat ideas to produce memorable content, while borrowing the visual codes of food advertising.
Director
01Image generation
Striking visuals created with Freepik tools, built around absurd situations.
Striking visuals created with Freepik tools, built around absurd situations.
02Art direction
A colourful, dynamic identity, typical of mass-market advertising, contrasting with the offbeat tone.
A colourful, dynamic identity, typical of mass-market advertising, contrasting with the offbeat tone.
03Copywriting
Humorous taglines, to strengthen the impact of the visuals.
Humorous taglines, to strengthen the impact of the visuals.
Tools and skills
- Freepik
- Art direction
- Copywriting
